Humana Military is a division of Humana Inc., a health insurance company, that provides health insurance services specifically to military personnel, retirees, and their families. It administers the TRICARE program, a contract awarded by the Defense Health Agency (DHA), which is the healthcare program for uniformed service members, retirees, and their families.
As a former Data Scientist, I was part of the Digital Marketing and Communications team where I :
- Significantly enhancing brand visibility and audience interaction
- Driving higher traffic and conversion rates, and demonstrating the effectiveness of data-driven marketing strategies
- Optimized campaign performance and user experience, resulting in a 150% increase in click-through rate (CTR) for provider communications
- Resulting in increased user engagement among an audience exceeding 100,000 users
During my tenure as a Data Scientist at Humana Military, I played a pivotal role in the Digital Marketing and Communications team, where I spearheaded initiatives that significantly impacted brand visibility and audience engagement. By garnering engagement from over 100,000 users, I enhanced our brand's presence and fostered a deeper connection with our audience. Additionally, my efforts to increase the click-through rate for Provider communications from 0.92% to over 3.5% demonstrated the effectiveness of data-driven marketing strategies in driving higher traffic and conversion rates. Through targeted data analysis, A/B testing, and collaboration with cross-functional teams, I optimized campaign performance and user experience, ultimately leading to improved brand loyalty. My contributions exemplify my ability to leverage data-driven insights to drive impactful marketing outcomes.
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