Hey there!

I'm Nak, a data enthusiast with a knack for turning numbers into meaningful insights.

In my previous role as a Data Scientist at Humana Military, a division of Humana Inc., I was part of the Digital Marketing and Communications team. At Humana Military, I had the privilege of being part of a dynamic team that was all about enhancing brand visibility and engaging with our audience in meaningful ways. I played a key role in boosting user engagement, reaching over 100,000 users and making our brand more visible. One of the key milestones in my career was identifying an opportunity to increase the click-through rate for Provider communications from 0.92% to +3.5%. This not only drove higher traffic and conversion rates but also showcased the power of data-driven strategies in marketing.

My approach is simple - dive deep into data, run A/B tests, and collaborate closely with teams to craft compelling content. This formula has consistently optimized campaign performance and user experience, leading to stronger brand loyalty. I'm passionate about using data to make a real impact, and my time at Humana Military has fueled this passion even more. If you're looking for someone who can blend data insights with creative marketing strategies, I'd love to chat and explore how we can identify opportunities together.